Name
recognition is a must for higher level Net visibility. As you have already
seen, large corporations all have Internet addresses that are readily
identifiable with the firm, (i.e. www.ATT.com, www.IBM.com, or www.DISNEY.com)
This name tells the world that the company has its own "domain"
on the Internet. Now your company can enjoy this same name recognition
without spending a quarter of a million dollars. On your business card
your Internet address will be www.yourcompany.com!
An annual,
full page, full color ad in any national specialty magazine would cost
your company over $50,000! With a Level Two Quick-Link web page you can
advertise your corporate Internet address in the classified section and
still have your full page, full color message reach the right market.
The savings in advertisement costs alone could pay for your web page a
hundred times over!
The second
level of Net visibility also requires registration of your web page with
the five major search engines. With search engine registration, an interested
client can type in a key word associated with your business and find you.
For example, if you sell candy by mail order your key association words
could include, "candy", "sweets", "chocolates",
flavors", "Easter", "Valentines Day", "Halloween",
"Holidays", etc.. When someone types in one of these words to
search, your web page will be identified as one of the appropriate sites
to visit. This is an important step in reaching the exploding global market.
